A web3.0 Platform Built for Creating and Executing Brand Strategies on the Metaverse

XP&D, Zoo Media & Noesis.tech launched today xp & dland, a next-generation platform for brands on the metaverseGeneral Chat Chat Lounge xp & dland will enable web3.0 strategies for brands and look at evangelizing communities and companies from the real or web2.0 world to the metaverse, for their product showcases, events, and activations.

The xp & dland platform is focusing on building the O2O2M (Offline ⇋ Online ⇋ Metaverse) consumer experiences for brands. This platform is using technology (Noesis.Tech) as a common enabler, building community strategies (Zoo Media), and enabling shared and social experiences for consumers (XP&D).

Commenting on the launch of this platform, said Sukrit Singh, Co-Founder, xp & dlandMetaverse is said to be the next big technology platform and is expected to become an $ 800 billion market by 2024. It is expected to See the collision of three worlds – Web 2.0 (or the mobile and social internet as we experience itoday), Web 3.0 (powered by 5G, enhanced computing, and the blockchain), and Live Social and Shared experiences. With xp & dland, we want to harness this opportunity, bringing together the best of each of these domains and giving brands the best opportunity to succeed in the Web3.0 world. “

The initial focus of XP & Dland is to build experiences for brands in the Metaverse and get consumers to interact with themGeneral Chat Chat Lounge xp & dland is built on Spatial.io giving brands an opportunity to experience the metaverse firsthand. The motive is to build similar experiences for brands and bring communities from the real world (events & activations) and the web2.0 world to the Metaverse.

Pratik Gupta, Co-Founder, xp & dland, said, testing brands with past experience on Elaborating,Whilst these are very early days of the metaverse, we already have the concept of proof. Our sports-focused vertical, TCM platform has enabled over 70,000 people to enter the metaverse and interact with the Gujarat Titans during their logo launch. Our hypothesis of taking engaged communities and building long term web3.0 strategies has paid off and we have now launched the Titans Locker Room on Spatial where players such as Shubman Gill and Rashid Khan do live meet and greet with the fans, we have the history The franchise is continuing to build on their success. We are confident of being the go-to web3.0 platform for brands given the diverse skill sets we all bring to the table. “

The platform has curated a team of over 100 people, focusing on delivering metaverse community strategies and outcomes for brands. The team includes animators, artists, developers, web3.0 planners, and community managers across Discord, Twitch & Reddit.

Sharing his thoughts on the launch, said Siddharth Bhansali, Co-Founder, xp & dland We are in talks with all major platforms and marketplaces to collaborate. xp & dland will be platform-agnostic and will enable consumers and brands to play, socialize and transact in the metaverse world. Version 1.0 of xp & dland is built on Spatial.io. Currently, there are no barriers to experiencing xp & dland. It will be accessible on all devices including mobiles, tablets / devices, and wearables. We hope to change the landscape for brand marketing in times to come. “

With its headquarters in the Metaverse and physical offices in Mumbai, Bengaluru, Gurgaon, Dubai, and New York. xp & dland plans to own and build spaces on all metaverse platforms, including Spatial, Decentraland, Sandbox, Roblox, Horizons, Mesh, and Alt VR.

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