BACARDÍ, Booi-1da and NAHMIAS Launch Music Girl for the Tech Generation to Amplify Rising Artists with New Wearable Album Capsule Collection

World’s Most Awarded Rum Brand Announces Next Iteration of its Artist-Elevating Music Liberates Music Program – the First QR-Powered Fashion Collection That Rewards Fans with Concert Cash
for Promoting Rising Music Artists

HAMILTON, Bermuda, June 23, 2022 / PRNewswire / – Today, BACARDS Rum is proud to debut the latest evolution of Music Liberates Music, the ongoing program designed to champion underrepresented voices in the music industry. Every summer, a new song is released every second of every day, making it difficult for up-and-coming music artists to break through. NAHMIAS, along with GRAMMY-winning producer and longtime collaborator, Boi-1da, to drop an innovative, new kind of music distribution model. The first-of-its-kind capsule collection from NAHMIAS features embedded QR codes integrated into each garment, which directs phone-wielding fashion lovers to the album of rising global musical talent when they go to snap a photo. Of the added incentive to wear the collection and promote the rising artists, fans will also be playing their hat, tee, hoodie, or jacket and listens to the rising artists. So, the more concert tickets they could earn.

Now available for pre-order exclusive at NAHMIAS.com/MLM, the four-piece, gender-neutral capsule collection made its global runway debut today at NAHMIAS’s Spring / Summer 2023 show at Paris Men’s Fashion Weekwhere the runway-ready looks, along with a “codes out, phones out” policy, attendees gave a chance to scan the tech-chic getups during the show. Like all NAHMIAS apparel, founder and fashion designer, Doni Nahmias, designed the innovative collection featuring his signature swagger, characterized by a high-grade, yet informal mix of sport and West Coast influences. From hats, tees and hoodies, to sweatshirts and jackets, horse capsule piece donuts to signature NAHMIAS fit with a BACARDÍ-inspired, Caribbean flair, plus QR codes harmoniously integrated into the ready-to-wear designs.

“It’s been a long time friend of mine,” said NAHMIAS founder and fashion designer Doni Nahmias. “From the up-and-comer in my own industry, I was thrilled to be part of the latest iteration of Liberal Music Music and had a lot of fun combining my signature aesthetic with the tropical vibes of BACARDÍ to bring this collection and QR tech. component to life. “

Not only will the rising artists benefit from having their music streamed, but 100% of the net profit from the collection will also directly benefit the roster of rising talent. This iteration of Music Liberates Music introduces a unique, fashion-forward disruptive distribution and revenue model that turns music fans into a walking promoter and wearable album for participating up-and-coming artists.

“I’ve been looking forward to this next iteration of Liberal Music and how we can bring more attention to emerging artists in the unexpected, with some help from my friend Doni and BACARDÍ,” said GRAMMY- winning producer, Boi-1da. “This is the next class of Music Liberates Music artists who have been able to produce new tracks exclusive to the NAHMIAS drop. long time, I’m excited for them to grow only, but to get the exposure they deserve. “

With an ear for talent, passion and potential, Boi-1 played the integral role in sourcing the artists for the latest iteration of Music Liberal Music, and working alongside each other to co-produce a brand new tracks that will be discoverable along with some of the artist’s existing catalog on Spotify come mid-July. Participating global artists in the program include Ric Wilsonhailing from Chicago, Illinois whose funk and disco-infused take on rap bellows with robust percussion and buoyant vocal flair. Also, Londoner and master of musical melding, BenjiFlow, who is an up-and-comer in the MC-driven realm of the UK’s music scene, and wields a rhythmic intermingling of R&B and West African-flavored pop with Brazilian samba and Afro-Cuban influence. And last but not least, Berlin-based singer, songwriter and composer, K.ZIAwith its fusion of R&B, Soul and Pop genres exov groovy Afro-urban riffs and harmonic vocals that whisk listeners into her universe, to round out the next class of Music Liberates Music rising artists.

“This is the fourth time we’re bringing Music Liberals back to the fans, but this time, we’re expanding on a global scale with the most innovative iteration of the program yet,” he said Laila Mignoni, Global Head of Brand Marketing Communications for BACARDÍ. “Not only does this program help artists to expand the scope of their fanbase, but it is a good idea for Doni Nahmias to help spread the artist’s work through a wearable album. Boo-1da back on board for the second time and can’t wait for you to get the new tracks from the talent we’re supporting. “

By harnessing the iconic Latin Caribbean heritage of BACARDĺ, the spring for musical talent of Boi-1da, and elevated fashion eye of NAHMIAS, the fourth iteration of Liberal Music Music has the power to revolutionize how people discover and stream new music, and become fans , one garment at a time. To snag merchandise from the BACARDĺ x BOI-1DA x NAHMIAS Wearable Album Collection before it’s gone, head to NAHMIAS.com/MLM to pre-order.

To purchase BACARDÍ rum and cocktail kits, head to www.DrinkBACARDI.comand for more information on BACARDÍ rum, visit www.BACARDI.com.

About BACARDÍ® Rum – The World’s Most Awarded Rum

In 1862, in the city of Santiago of Cuba, founder Don Facundo Bacon Massas revolutionized the spirits industry when created with a special smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 1000 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it was first blended today in 1862. www.BACARDÍ.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY.
© 2022. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS.

About NAHMIAS + Doni Nahmias

Raised in the small Californian coastal town of Summerlandlocated just outside of Santa Barbara, Doni Nahmias is a self-taught designer that founded NAHMIAS in 2018. Following the eponymous label’s debut of 12-piece DIY collection, NAHMIAS has forged a signature aesthetic: a high-grade yet informal mix of skate, basketball, surf, and hip -hop codes melded into an ascendant ready-to-wear label to now be a comprehensive RTW menswear brand with a global appeal. Headquartered out of Los Angeles, CaliforniaNAHMIAS is stocked at global luxury retailers like Maxfield, The Webster, Saks Fifth Avenue, Browns, and Harrods among others.

Doni Nahmias, Boi-1da, and Josh Shah Attend NAHMIAS Studio Ahead of PMFW Show

BACARDS x NAHMIAS x Boi-1st Wearable Album Capsule Collection

BACARDS x NAHMIAS x Boi-1st Wearable Album Capsule Collection

BACARDS x NAHMIAS x Boi-1st Wearable Album Capsule Collection

BACARDS x NAHMIAS x Boi-1st Wearable Album Capsule Collection

BACARDS x NAHMIAS x Boi-1st Wearable Album Capsule Collection PFMW SS23 Look

BACARDS x NAHMIAS x Boi-1st Wearable Album Capsule Collection PFMW SS23 Look

BACARDÍ Rum (PRNewsfoto / BACARDÍ®)

BACARDÍ Rum (PRNewsfoto / BACARDÍ®)

Chision

Chision

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