Billy Goat Brands Adds Director

Zaki Mohammed, President

Zaki Mohammed brings over 10 years of experience managing the corporate activities of various companies in real estate, hospitality, cannabis, and plant-based technology sectors. Mr. Mohammed is currently the Vice President of the Tony Harris Group of Companies. Also, Mr. Mohammed is a member of the Board of Directors of the Tom Harris Community Foundation. Zaki will dedicate his focus to the strategic delivery of the Portfolio Business’ vision of KOLD becoming the leading sustainable mushroom-infused cold brew coffee on the market, including streamlining manufacturing and production to ensure a high level of operational efficiency concept to end product.

Strother Simpson, VP Research and Development

Strother Simpson is a coffee expert who brings over 30 years of experience in revolutionizing the cold-brew coffee market, including the development and formulations of cold-brew coffee recipes. Mr. Simpson has been a driving force of innovation in the industry and has created a patented process that extends cold-brew coffee’s shelf life. Further, Mr. Simpson is the Founder and Chief Food Scientist of Brew N Bottle, working with various well-known coffee producers to develop new products including the likes of Arizona Tea, Hershey’s, McDonald’s, Starbucks, Wendy’s, Seattle’s Best and Whole Foods Market. FunGuys plans to leverage Mr. Simpson’s expertise to bring the KOLD line of beverages to the forefront of the sustainable cold-brew coffee market as a leading innovator in mushroom-infused beverages.

Lucas Russell, VP Sales

Lucas Russell is the expert in driving growth in private and public companies, having spent over a decade advancing successfully in the consumer-packaged goods sector. Mr. Russell has forged long-lasting partnerships with several well-known companies. Currently, Mr. Russell serves as the CEO of Valdor Technologies International, where he oversees the strategic direction and implementation of new business processes. With over a decade of retail and sales experience, Mr. Russell will be responsible for driving FunGuys’ revenue growth and expanding its retail channels for the KOLD line of beverages across North America.

Paul Marr, Marketing Advisor

Paul Marr is the award-winning executive creative director and has held various positions with well-known retail, hospitality and telecommunications companies. Mr. FunGuys’ marketing initiatives and seeking retail-channel opportunities for FunGuys. Currently, Mr. Marr is the head of Marketing and Communications at EA Sports. With Mr. Marr’s extensive marketing experience, it is strongly aligned with the KOLD line of mushroom-infused cold-brew beverages to the North American market, through the development of its e-commerce website as well as the manufacturing and production of the KOLD beverages.

David Jackson, Branding Advisor

David Jackson is a highly regarded brand marketeer. His experience is comprised of globally visible public and private sector advertising, focused on various industries including entertainment, consumer packaged goods and financial services. Mr. Jackson is the VP of Brand at Electronic Arts where he oversees a multi-billion-dollar sports simulation portfolio for a licensed sports gaming franchise. Acting in a consulting capacity, Mr. Jackson’s expertise in sponsorships and partnerships will further accelerate the connection between KOLD and LOOP to leverage sustainable business practices and eco-friendly packaging solutions.

Asghar Khan, Strategy Advisor

Asghar Khan has extensive experience working with public and private enterprises, while driving long-term shareholder value creation. Also, Mr. Khan is part of GOAT’s Investment Committee and helped ensure that the Company’s portfolio of investments follows the ESG-focused approach while being established to generate strong returns for investors. He has served as the Regional Head of Strategy and Business Development for PepsiCo Asia Pacific, driving strategy and M&A activity of an international multi-million dollar portfolio across Asia Pacific. Prior toto, Asghar held a senior finance position at Rogers Communications Inc. and PwC. Mr. Khan served on the boards of various MNC’s in Asia Pacific and is a member of CIMA Australia. He obtained a Bachelor’s Degree from Albright College, an MBA from the University of Delaware’s Lerner School of Business, and a Master’s Degree in Finance from the Wharton School of Business, University of Pennsylvania.

Through the appointments, FunGuys is focused on strengthening its operations, distribution and marketing efforts. The Portfolio Business continues to enhance its KOLD-line of opportunities through various value-added opportunities including but not limited to:

  • Securing a manufacturing and distribution agreement in the Dallas-Fort Worth area of ​​Texas;
  • Placing a large order of bottles for KOLD’s first production run;
  • Completing the initial phase of its bottle testing program in partnership with LOOP; and
  • Advancing its e-commerce store, including fulfillment by third-party logistics providers.

Management Commentary

“We are excited to invest in FunGuys’ pursuit of a dominant market position in the cold-brew coffee market through its soon-to-be-launched KOLD line of beverages. Now with an even more experienced and robust management team, we are confident said Tony Harris, Chairman and Chief Executive Officer of GOAT. “At GOAT, we are committed to finding ESG-focused opportunities that will be accretive to our investors. lifestyle, “added Mr. Harris.

To learn more about the KOLD line of products, please bookmark the landing page and monitor it for the full launch in the near future:

Service Provider Engagement

The Company has entered a six-month marketing and consulting agreement with the Toronto-based marketing firm, North Equities Corp. (the ” Agreement “). North Equities Corp. specializes in various social media platforms with the objective of facilitating greater investor awareness and more widespread dissemination of the Company’s news. to North Equities 1,111,111 stock options Company’s stock option

ABOUT Billy Goat Brands

Billy Goat Brands is a venture capital platform focused on investing in high-potential companies operating in the ocean economy. (I) plant-based protein, (ii) functional foods, (iii) food technology, and (iv) fermented foods. The Company plans to generate returns on its investments through various outcomes, including but not limited to public transactions, mergers or acquisitions, and other liquidity events of its investee companies or projects. The paramount goal of Billy Goat Brands will be to generate maximum returns from its investments in a manner consistent with its environmental, social and governance values.

For more information about the Company, please visit Its final prospectus, financial statements and management’s discussion and analysis, among other documents, are all available on the Company’s profile page on SEDAR at

The CSE has neither approved nor disapproved the contents of this news release. Neither the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

On behalf of:

Billy Goat Brands Ltd.

“Tony Harris”

Tony Harris, CEO & Chairman
Tel: (778) 222-8221

For further information, please contact:

Investor Relations
Email: [email protected]
Tel: 1-833-4-GOAT-IR (1-833-446-2847)


This news release contains certain forward-looking statements within the meaning of such securities law. Forward-looking statements are often characterized by words such as “anticipates”, “plan”, “continue”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate”, “may” , “will”, “potential”, “proposed”, “positioned” and other similar words, or statements that certain events or conditions “may” or “will” occur. The Company has provided the forward-looking statements in reliance on the fact that it is considered reasonable at this time. All such forward-looking statements involve the Company’s prospectus dated September 8, 2021, certain of which are beyond the Company’s control. Such risks and uncertainties include, without limitation, delays resulting from inability to obtain regulatory approval. The reader is cautioned that the preparation of the forward-looking statements may prove to be inaccurate and the actual results, performance or achievements may differ materially from those expressed in, or implied by, these forward-looking statements. Accordingly, no assurances can be given that the Company will derive therefrom. Readers are cautioned that the foregoing list of factors is not exhaustive. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as expressly required by law.

SOURCE: Billy Goat Brands Ltd.

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