Decentraland MANA Guide – How To Bring Your Brand Into The Metaverse?

Ever since the crypto bear market that began in November 2021, Decentraland officially joined a bear market. Prices dropped from a high of around $6 to a low of around $1. Despite a recovery that pushed MANA token double in valuation, prices persisted in their downward trend. Yet, this post is all about the Decentraland MANA guide and how to bring your brand into the metaverse. Let’s take a look.

What is Decentraland MANA?

Decentraland is a virtual world where users can buy, swap, and build digital real estate, art, and non-fungible tokens (NFTs). Users can accomplish this by playing games and entering various ventures in the virtual world. It operates on the Ethereum blockchain. Two different types of tokens watch progress in Decentraland. These are:

  • LAND – A non-fungible token (NFT) employed to specify the investment of land packages defining digital real estate.
  • MANA – A cryptocurrency that allows custody of Virtual Land, as well as virtual assets and helps applied in Decentraland.

Decentraland MANA Guide: How does Decentraland work?

The project is designed to track real estate packages defined by LAND tokens. The Ethereum blockchain is used to outline the ownership of this virtual land, and it encourages users to give their MANA tokens within an Ethereum wallet to enter its environment. The order of Decentraland is separated into three zones:

  • Consensus layer: A smart contract is employed to outline land investment and land content.
  • Land content layer: To deliver content, a decentralized management technique is applied.
  • Real-time layer: Allows users to interact with each other via peer-to-peer connections.

How to get started in Decentraland?

Marketplace: It is the company’s in-house conditions for trading LAND and Estate parcels. The Marketplace permits listing and P2P actions among players who put their values ​​and trade their own contracts. There is an Atlas view, which corresponds to a surveyor’s image and displays which LAND parcels and Estates are for trade and other LAND and who carries it if any. Users can purchase LAND unconditionally or place a bid on any LAND they identify.

Agora Voting and SDK: It is a tool for voting. The community is documented on topics, and users choose it by employing MANA. The SDK is used to build a custom building on land parcels.

Builder: This builder allows users to efficiently drag and drop noteworthy shapes. The Builder functions as an observable editor, designating users to create ‘scenes’, which are graphical items that can be held into Decentraland. Scenes can be put on the LAND that users have or the LAND that has permitted them to place them on.

Avatars: Avatars are visual pictures of users. By using a Decentraland wallet and paying 100 MANA, users can announce their avatar’s name before it is taken.


How to play Decentraland (MANA)?

Decentraland’s game is straightforward. The players engross themselves in the virtual world of the game and start discovering all the various things that are from this adventure. From old dungeon puzzles to state-of-the-art skyscrapers stylish can be developed. The following is the step-by-step process.

To play or utilize Decentraland, new users should first have a cryptocurrency wallet. The wallet program must be of a specialized nature for Decentraland, and it must be willing to operate via a web browser. So, a MetaMask wallet can be used.

  • So, download Metamask Wallet from here. Then pick the browser of your preference and then install it. Metamask will be installed as a browser extension.
  • The essential thing to note here is that users can play the game by utilizing their wallets too.
  • For this, to purchase in the game, users will need MANA, which they can earn from Binance and have in their MetaMask wallet.
  • After this, visit and choose “Continue with wallet”then click “MetaMask”.
  • Users can also play the game as a guest account.
  • If users want to just analyze the Decentraland as a guest, then just click on and pick “Play as Guest” to get started!
  • Next, users will be provided with the character customization page. Here they can choose male/female or build their own avatar.
  • After giving the character name, just select “Next” to continue.
  • Next, users will be able to efficiently travel the world of Decentraland.
  • The configuration will transport users to the virtual world of Decentraland.
  • A small robot will accompany users via the primary steps to get used such as keys to move, buttons, mouse to navigate. In this way, users can explore the world in Decentraland.

The Metaverse is one of the big compositions of the last 2 years. We’ve long since gone beyond the Metaverse being just a “playground” for private gamers. Firms can also benefit from the Metaverse. What opportunities does the Metaverse offer companies in the future?

Clearly, blockchain technology plays an essential role in the Metaverse. A decentralized design has made projects like The Sandbox and Decentraland extremely popular in recent months. We explain how companies can benefit from Metaverse and how blockchain plays a crucial role there.

The Metaverse is considered the new evolutionary phase of the Internet. It not only represents the digital world in which we are currently moving but also a virtual space in which players can move, exchange ideas and interact. It should be achievable to participate in this digital space via virtual and augmented reality.

The most significant component of the Metaverse is its decentralization. The new virtual universe is not owned by a few big players (Google, Facebook, Amazon…), but by hundreds of various sources. Everyone can network and trade ideas with everyone else in this metaverse.

Decentraland MANA allows companies to advertise in Decentraland, at a cost that fits all marketing allotments. For instance, the billboards are placed on critical roads and Plazas via the Metaverse and will allow companies to send their brand’s attention via the roof, whether on a single billboard or a campaign package.

Apart from that, there are currently many platforms that can be viewed as a rendition of the metaverse. These digital worlds contain various areas of emphasis like gaming, real estate, or NFTs. Some of the most prevalent platforms include Roblox, which currently has 47 million daily active users. With a priority on more youthful audiences, Roblox allows users to encounter a combination of games and entertainment offerings like music shows. This is a measure that has also made Fortnite quite prosperous, drawing millions to concerts by the likes of Travis Scott, Ariana Grande, and Marshmello.

The metaverse can give huge benefits to many companies. A virtual experience, for instance, can be used to sell products nicely. The sporting goods companies Nike and Adidas have already tested virtual exhibitions of their products in virtual reality or the digital space of the Metaverse.

Three-dimensional worlds are the fate of client goodwill and product visualization. Companies that utilize the Metaverse for these objectives early on should earn a considerable advantage in the market. The younger generation in particular needs this virtual experience and can therefore be more readily developed as a client base.


The rise of the Metaverse seems invincible. So far, the digital space has been more of a “playground” for gamers and lovers of NFTs and cryptocurrencies. In metaverses such as Decentraland and The Sandbox, these individuals acquire land and NFTs. These are important elements of decentralized metaverses in the blockchain area.

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