Food tech startup names new CEO

TEL AVIV, ISRAEL – Food technology startup BT Sweet Ltd. has named Yishai Potack as chief executive officer. He succeeds Yoav Gaon.

As CEO Potack will be charged with taking the company’s Cambria natural sweetener to the next level, propelling the company’s upcoming funding round and penetrating the North American B2B market. Cambya is a plant-based, one-to-one drop-in sugar replacer. The proprietary formula is based on soluble fibers, monk fruit and select botanicals and boosts one-to-one versus sugar in body and taste. It also offers a rich source of naturally derived fibers, according to the company.

Mr. Potack was most recently vice president of business development at EyeYon Medical. Earlier, he was vice president of sales and business development for Europe at XRHealth. He also worked for ReWalk Robotics, Inc., CarboFix Orthopedics Ltd., Covidien and Sourasky Medical Center.

He received a bachelor of science degree from the Hebrew University of Jerusalem and specialized in marketing at Yale University Business School.

“Yishai brings a wealth of knowledge and know-how in spearheading disruptive technologies and elevating startups to become well-established top-market names,” said Dagi Pekatch, founder and chairman of BT Sweet. “His multicultural experience combined with the global sphere, strong leadership skills and innovative marketing strategies, combine to make him a perfect fit for BT Sweet.”

BT Sweet also announced that industry consultant Mervyn De Souza, PhD, has joined the company’s advisory board.

“He is a savvy innovator and business strategist with seasoned knowledge of the F&B industry,” Mr. Pekatch said. “De Souza has enjoyed a long and accomplished career leading high-performing teams in developing strategies at multinationals Cargill, Sensitive Technologies, and Tate & Lyle.”

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