From introducing derma-cosmetic products to the Indian market or enabling personalized experiences like free skin analysis, regime recommendation, free makeovers and trials, Health & Glow has been a pioneer in many ways since its 25 years in the sector.
We spoke to the CEO of Health & Glow – Venkataramani K – about his plans for the upcoming festive season, the desire to grow the omni-channel experience and why he believes hyper-personalization is a useful tool.
What were the marketing strategies in the beginning and how have they evolved?
The idea has always been to deliver our unique and superior proposition by understanding the consumers and consistently delivering on its promise. Starting primarily as an offline retail chain, we have done this in-stores through our consultative approach by truly understanding what would be best for our customers.
Over the years, we have expanded to digital channels and offered omni experiences allowing consumers the convenience to shop the way they want. As a brand, we have always remained accessible so as to enable conversations with our customers that help us learn and consistently deliver.
What are the expansion plans?
Health & Glow has over 170 stores across the country including Bangalore, Chennai, Hyderabad, Mumbai, Kolkata, Pune, Bhubaneshwar, Mangalore, Tumkur, Kochi, Coimbatore, Pondicherry, etc. We have recently opened more stores in some of the key cities in India which include Bangalore, Chennai, Hyderabad, Mumbai, Kolkata, Pune, Bhubaneshwar, Mangalore, Tumkur, Kochi, Coimbatore, Pondicherry and our first stores in Nashik, Vijayawada and Vizag.
We will continue to expand our footprint across the country, both online & offline and provide a seamless omni experience by bringing the best brands in beauty and personal care, along with personalized beauty solutions and products with better features, and benefits.
Since Onam is nearby, and health and glow has a huge presence in the South, does it have campaigns/ads for the festival?
Yes. Our customers would always want to look and feel good, especially during festivals. We are all set to cater to our customers’ festive requirements as always with product offers, personalisation, makeovers, new brands etc. online & offline.
What is the future of the beauty and wellness industry?
The future is very exciting. A lot of current players are scaling up and will continue to do so. A lot of new entrants are expected to better cater to the various ever-evolving needs of the customers. There is evolution at both the customer and industry end where on one hand customers are moving towards mindful and ethical choices, investing more time and money in beauty & personal-care and the industry is constantly innovating with the science of ingredients, investment in technology and getting creative with the experiences they offer. Exploration across all facets will continue and the customer will be spoiled for choices.
What will be the company’s focus in the next few years?
We will continue to focus on three things namely – personalisation, omnichannel presence, innovation in effective products. We will continue to bring more customer-friendly offerings and an exclusive range of world-class and contemporary brands and products in the beauty and personal care space. Being in the industry for the past 25 years, our brand understands the nerve of what a customer wants today.
Health & Glow will also bring in more innovative tools to help users understand their skin and hair and then decide to use the ‘right’ products that ‘suit them’. Our current AI-powered dermatology smart tool- ‘H&G Skin Expert’ has become a big hit among consumers as it has witnessed amazing results till date and seen over 2L+ tests being performed by users across the country. As a company, Health & Glow is constantly innovating to offer a hyper-personalised experience across touchpoints ensuring all beauty solutions under one roof.
In the coming years, we will continue to consistently push our own boundaries to enhance the customer experience, both online and offline, delivering an improved personalized, convenient, and quality omnichannel shopping experience to our customers.
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