Homegrown venture capital analyst says Delaware is a fertile field for entrepreneurs

Pedro Moore

According to WalletHub, Delaware offers the # 5 Most Innovative Environment in the United States and is the # 8 Most Innovative State. And Delaware clearly recognizes in its innovators – it’s also the # 1 state for Venture Capital Spending Per Capita.

Homegrown venture capital advisor Pedro Moore got his first taste of entrepreneurship when he spent summers on his grandfather’s farm, picking melons and nuts to sell to grocery stores. Since then, the Delaware-born, Delaware-raised Moore has remained Delaware-based while becoming a prolific advocate for financing startups while also launching several of its own businesses outside the venture capital world. The Delawarean enterprising is an analyst for Daymond John, the investor on TV’s “Shark Tank,” and is starting his own venture fund.

Moore grew up in New Castle and graduated from William Penn High School before attending the University of Delaware to study marketing and management. While at UD, he founded an entrepreneurship club that was open to all business majors, and featured inspirational speakers like prominent Delaware businessman and venture capitalist David Freschman.

Freschman was famous in tech circles both for starting Early Stage East, a must-do angel venture fair, and for his colorful personality. Freschman organized conferences. Moore joined Innovation Ventures, which Freschman managed, as an analyst, meticulously reviewing potential investments.

Moore then became the executive director of the nonprofit Delaware Innovation Fund, which Freschman also started. Both that fund and Innovation Ventures focused on growth and early-stage investment in information technology, software and business-information services for legal and financial services. Delaware Innovation Fund-affiliated First State Angels pulled together high net worth investors to fund entrepreneurial ventures.

Moore has also been creating his own independent entrepreneurial legacy. In 2010, he helped start the coIN Loft, Delaware’s first coworking space. He also owns Bump N Play, the state’s first bubble soccer company.

But his primary focus still serves as an analyst for clients, such as Wilmington-based True Access Capital and John, who joined Freschman’s conferences before John joined “Shark Tank.” Moore handles deal structures.

Not surprisingly, there is a demand for angel and venture capital funding. But there is also a need for guidance for the funders.

“A doctor knows how to be a doctor, but he doesn’t know how to invest,” Moore notes. “If he doesn’t have anyone to help him look, he’ll just hold onto his money.”

Next up, Moore is building a venture capital firm, Leverage Us Capital, which will provide flexible capital to women and minority-led companies in the mid-Atlantic region. Delaware, he says, is liberally peppered with such entrepreneurs and startup companies. And because venture capital is a “business people,” he says, Delaware is a good place for it.

“I can’t imagine trying to get hold of key people in Silicon Valley,” Moore says. “In Delaware, you’re only a few points away from a high-profile person. When the state is smaller, you’re closer, and you can reach the right people faster. ”

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