By Antoine Nougué, head of commercial, Checkout.com
The ability to securely, reliably, and seamlessly move money around the world has played a major role in the growth of ecommerce. Today, effective payments continue to play a critical role – not just a facilitator of money movement but a linchpin for innovation, helping companies redevelop business models and building the next generation of the digital economy.
So, what are the trends in payments that are currently driving innovation?
Protecting revenue with optimized payments
The seamlessness of payment experience can make or break a sale. Customers who face friction at the checkout, cannot afford their payment option, have often abandoned their purchase. Our research illustrates this point. We found that 52% of customers will abandon their checkout and payment process is overly complex. That equates to billions of dollars in revenue needlessly left on the table.
This issue poses a real challenge for retailers, especially as customer acquisition costs reach all-time highs.
Despite these facts, many businesses are unaware of the impact of poorly performing payments on their bottom line. Our research showed that 31% of European businesses reported losing revenue due to payment issues. The truth is that much more likely. Underreporting generally stems from the fact many businesses just don’t know what’s happening with their payments. This is usually a lack of focus on payments internally, or a misunderstanding of how payments operate – and often all of the above.
This reality is what we call the ‘black box payments’. And it has helped countless businesses crack it open, shining light on the impact of payments on their bottom line and working with them to build solutions that drive meaningful change.
Take Chrono24, for example. Since working with Checkout.com, it’s gained greater visibility into its payment flows. Visibility that’s empowered to take informed steps to improve how it processes its payments. Of its Payments Lead, Christoph Emminger, explains: “We can now see why issuers in different markets are rejecting payments. And Checkout.com
Facilitating business innovation and growth
Optimizing payments to avoid revenue leakage is just the beginning. Once businesses start focusing on payments and have visibility into their cashflows, they see ways to use them to foster customer loyalty and grow their revenues.
For example, did you know that customers will often have to pay for their preferred payment method? Take Buy Now, Pay Later (BNPL), for instance. In just over a year, it has emerged as a ‘must have payment option’ for businesses selling online, especially to younger demographics. According to PayPal, 28% of consumers ages 18-39 BNPL.
Unlocking new channels of commerce is another growth area where payments have a pivotal role to play. Social commerce, in particular, is trending in ecommerce. We found that 67% of US-based businesses believe social commerce is the most important retail trend this year.
Integrating payments is fundamental for all new sales channels. Checkout.com unlocks channels and facilitates new models because it enables a multitude of different payments through a single integration. Wherever customers are in the digital world, they can make payments through their preferred channel using a tool like Payment Links.
A final growth trend we see picking up the pace is retailers’ adoption of subscription services. Our research finds that 50% of US businesses believe subscriptions will become important in their consumer offering, and 31% of US and UK businesses are launching subscription offerings. Again, the ability to effectively collect recurring payments is critical to the success of any subscription service.
Furthering trust in the digital economy
As the digital economy grows, maintaining a consumer and business confidence will depend largely on the security of online payments. Fraud is a constant threat that can damage shoppers and retailers.
We find that businesses are acutely aware of the risk – which has increased markedly during the pandemic – with 41% of those surveyed saying cybercrime and fraud are the top concerns for 2022. And there to minimize the risk.
However, the challenge we are helping businesses solve is how to mitigate the risk without impacting the customer experience. Access to data and flexibility is again key. Our platform provides a detailed view of transactions and counterparties. It ensures transparency and intelligent insights into every payment, and can be customized to merchants’ specific needs and risk appetites. From simple rules to powerful machine-learning models, the merchants are right to their businesses.
Spanish beauty disruptor, Freshly Cosmetics, is one company supported in this regard. Since working with Checkout.com to enable optimized customer authentication, it has 100% payment acceptance rate.
The power of payments: Partnering with Checkout.com
Since 2012, Checkout.com has been at the forefront of development in digital payments. We’ve worked in partnership with businesses worldwide to build a flexible payments platform designed to empower them to succeed in the digital economy. But there’s still much to learn and to build. Global payments are complex and ever-evolving. And we are, as our Founder and CEO Guillaume Pousaz often says, only at chapter one of the journey.
Customers as diverse as Grab, Getty Images, and Sony trust Checkout.com to provide seamless integrations and actionable payments data. Whatever the industry or sector, our platform can optimize every payment journey and create the most robust foundation for ecommerce – today and tomorrow.
Visit Checkout.com to learn more.
This post was created by Checkout.com with Insider Studios