Swedish furniture brand IKEA has an all-new iPhone app in the US that uses AI and AR so you can replace your current furniture with something new from its catalog.
Previewing furniture using augmented reality is nothing new for the brand, but rather than just placing new items in the space, IKEA Kreativ lets you delete your old furniture from the picture. What’s more, you can set up several items at once, letting you see what your home will look like with a complete makeover.
The effect is reminiscent of the Google Pixel 6’s magic eraser tool.
Using LiDAR scanners found on Apple’s iPhone 12 Pro, iPhone 12 Pro Max, iPhone 13 Pro, iPhone 13 Pro Max, and iPad Pro 11 (2021), IKEA’s app can scan your room to create an accurate digital replica of it. IKEA Kreativ can also be used with non-LiDAR capable devices but you must take a few pictures of your room first (and it may not be quite as accurate).
Once your pictures are snapped the app will process them to create a wide-angle view where you can place and delete furniture as you see fit – kinda like playing with your own home.
If you have LiDAR, the app can give you a pretty good idea if the couch will fit in your space (less so if you are using room photos). Still, it’s worth pulling out the old measuring tape to double-check that everything will fit just so.
In either case, the app is good at letting you know if the items suit your current style. Plus, even if you don’t buy the item from IKEA, you will know if a similar piece of furniture from somewhere cheaper would be a good fit for your home.
IKEA Kreativ is currently exclusive to the US, but IKEA plans to launch it in other regions in the future.
This app is just the latest from IKEA as it steadily expands its technology-based offerings. There are its surprisingly good furniture / speaker hybrids – like its Picture Frame and Lamp speakers – as well as its recently unveiled smart-home hub (which will be Matter compatible).
Recently, IKEA even joined a new group of companies including Meta that wants to promote metaverse standards. Doing so should help developers early on better collaborate and be a hint that IKEA wants its furniture to fill our virtual homes one day.