Learn how to leverage Google services to support your business

UNIVERSITY PARK, Pa. — This fall, the Invent Penn State LaunchBox and Innovation Network will host Grow with Google workshops, which will teach businesses best practices for Google products. Topics will include creating search-friendly websites, using YouTube to grow business results, and managing business information across Google Search and Maps.

All workshops are virtual, no cost, and open to the public and the Penn State community.

“Grow with Google workshop attendees will gain valuable insight into how they can leverage online resources to grow their business and market products,” said Annie Hughes, statewide coordinator of the LaunchBox and Innovation Network. “Our 21 statewide locations provide essential startup support services, and we’re proud to partner with Google to offer these workshops providing actionable advice that can help Pennsylvania businesses grow.”

Below are upcoming Grow with Google workshops:

Make Your Website Work for You — Sept. 14, 10-11 am
Hosted by Berks LaunchBox and Mont Alto LaunchBox
Register here

During this webinar, participants will learn how to create a search-friendly website that drives user action and supports their goals.

Get Your Local Business on Google Search and Maps —​​​​​​​ Oct. 4, 12-1 p.m
Hosted by Altoona LaunchBox supported by the Hite family and Abington LaunchBox
Register here

Attend this webinar to learn the importance of verifying and how to effectively use Google Business Profile, a free profile for local businesses that want to connect with customers on Google Search and Maps. Participants will learn how to create or claim a business profile on Google and manage business information across Google Search and Maps while receiving a hands-on demonstration of available features.

Use YouTube to Grow Your Business —​​​​​​​ Let’s Talk About YouTube! – Oct. 27, 10-11 am
Hosted by York LaunchBox and Great Valley LaunchBox
Register here

Discover best practices for creating a YouTube channel and developing video content that promotes products and services while driving brand engagement. In this workshop, participants will learn how to set up a YouTube channel, make compelling, creative content, and measure results.

Sell ​​Online with E-Commerce Tools —​​​​​​​ Nov. 17, 1-2 p.m
Hosted by Corner LaunchBox powered by Penn State New Kensington and IDEA Hub (Penn State Wilkes-Barre)
Register here

During this webinar, attendees will learn how Google Business Profile and Merchant Center can help businesses sell products online. The workshop will detail the products tab in Google Business Profile, introduce Google Merchant Center and the basics of creating a free account and a product feed, and show how to connect e-commerce websites to Merchant Center.

Digital Skills for Everyday Tasks —​​​​​​​ Dec. 7, 12-1 p.m
Shenango LaunchBox powered by the Greater Sharon Community and Berks LaunchBox
Register here

Discover best practices and how Google tools, such as Google Drive, Docs and Sheets, can be used to build a budget, create a meeting agenda or organize priorities.

Additional Grow with Google workshops

The LaunchBox and Innovation Network is planning to host additional Grow with Google workshops, including “Launch your business with customer-focused marketing” with co-sponsors Altoona LaunchBox and Great Valley LaunchBox in early 2023. More details on this workshop will be released later this fell.

About the LaunchBox and Innovation Network

The LaunchBox and Innovation Network is comprised of 21 innovation spaces embedded within Commonwealth Campus communities across the state. Each innovation space provides a wide array of no-cost resources needed by entrepreneurs and innovators. Since 2015, the network has assisted nearly 5,000 entrepreneurs and graduated 464 startups from its programs.

To find more entrepreneur resources, visit the Resource Navigator.

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