New College of Business dean begins journey at NMSU, emphasizes vision

LAS CRUCES – The fall 2022 semester is just around the bend, and new beginnings are happening at New Mexico State University, specifically in leadership at the College of Business.

Following a national search, NMSU selected Bryan Ashenbaum as the next dean of its College of Business in May, and he officially began his role on July 5.

“My time has been wonderful, as my new colleagues have given me and my family a warm welcome to Las Cruces and to NMSU,” Ashenbaum said. “As in any transition to a completely new place, I’ve done a fair amount of basic ‘reconnaissance work’ – figuring out where everything is, who does what, how it all fits together. I’ve been taking my leadership team out for one-on-one lunches – I buy, but they have to pick a restaurant I haven’t visited yet!”

College of Business Dean Bryan Ashenbaum talks with students in the Business Complex, August 3, 2022.

“Dean Ashenbaum has landed and is ready to launch. He has unique ideas and is not bashful about sharing them,” said Dorothy Campbell, interim provost and chief academic officer. “His enthusiasm is refreshing, and he is already earning the confidence of his peers as he begins to take on challenges such as the AACSB accreditation, promotion and tenure cases, and connecting with the surrounding business community.”

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