Push-to-talk technology streamlines frontline communication

Lazer leads the way for two-way radio innovation.

BUSINESSES are often faced with a variety of communication challenges, especially when it comes to their frontline workers. Unlike desk-bound employees, this specific workforce is constantly on the move and requires technology to keep up with their unique communication requirements. For frontline crews, the ability to communicate on demand, as a group and one-to-one, is not only critical to fulfill their tasks, but for their safety too. In the past, communication for frontline crews have been limited to primitive voice communication – a result of uninspired and limited options. However, Push-to-Talk over Cellular (PoC) technology is introducing a brand new way to connect frontlines and ease communication between teams.

PoC provides two-way radio style services over cellular networks. By leveraging the connectivity distribution of LAN, Wi-Fi, as well as 2G, 3G and LTE networks, frontline crews can communicate better across devices, networks, and locations than ever before. This innovative technology is also designed to communicate under poor network conditions and can maintain significant communication quality on EDGE (2G) networks. PoC offers a unified platform from which frontline crews can communicate in a multitude of tech-forward ways.

As the market-leader in two-way radio communication, Lazer Communications provides a modern PoC solution that combines cutting-edge German platform design with the powerful cloud hosting capabilities of Amazon Web Services (AWS). By hosting their servers in AWS’s data centers in South Africa, Lazer’s PoC services have less lag than PoC platforms hosted overseas. AWS has employed Two Availability Zones (Multi-AZ) in the platform architecture to provide High Availability (HA) and achieve fault tolerance and stability that is superior to traditional on-premises data centers. This allows seamless Real-Time Communication (RTC) for teams who need it most.

Lazer’s PoC application runs on Windows OS (desktop) as well as on smartphones powered by two of the most popular mobile operating systems – Android and iOS. It works across LAN, Wi-Fi and MTN and Vodacom networks (2G (EDGE), 3G, 4G (LTE)) to allow for optimum coverage and maximum connectivity.

Teams can access a variety of functions designed to streamline their day-to-day tasks: Group Call, Individual Call, Priority Call, VoIP, Video Call, End-to-End Encryption (E2EE), Remote Control, Text and Data Exchange, Status Messages, Lone Worker Protection, Voice Recording, Call History, GPS Localisation, GPS History Tracker, GPS Route, Task Management and Indoor Localisation.

Frontline communication via PoC has proven efficient and sometimes essential in various high-pressure environments and industries, from security and events to public safety, construction, mining and many more.

Lazer’s PoC services can be used on three types of devices to suit the needs of these different industries. Some frontline workers may need a simpler device that looks like a radio, feels like a radio, and works like a radio – essentially a walkie talkie with a cellular data modem inside. Other teams may need robust, high-productivity smartphones with more advanced PoC features than voice alone – a smartphone that can work like a walkie talkie. Companies can choose to buy these devices or to rent them on a short- or long-term basis. Teams in a less demanding physical environment can use their smartphones to access the full suite of Lazer PoC functions by downloading the app from the App Store or Google Play.

The nature of frontline work has rapidly changed with the availability of advanced communication technology, like Lazer PoC. With faster, safer and better connectivity, PoC solutions are now rapidly being adopted in new sectors and for new user scenarios – empowering teams to communicate the right information, to the right people, at exactly the right time.


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