RedChirp Acquires Vimbibe, Expanding Its Investment in the Future of Business Texting for Wineries

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Napa, Calif., August 16, 2022 —
Business texting platform RedChirp continues to invest in serving the unique regulatory needs and communication challenges faced by DTC wineries with the acquisition of Vimbibe. Launched in 2020 by Highway 29 Creative, Vimbibe was the first wine industry specific texting platform. RedChirp looks forward to welcoming Vimbibe customers to the rapidly growing RedChirp platform.

“Here at RedChirp, we’re so excited to continue Vimbibe’s mission of revolutionizing DTC communications,” says Jennie Gilbert, Co-Founder of RedChirp. “We look forward to welcoming their customers — some of the very first wineries to embrace the power of text messaging — and growing with them as we raise the bar with effortless compliance, powerful automation, and meaningful integrations.”

“This acquisition is a huge step forward for the DTC wine industry,” says Simon Solis-Cohen, founder of Highway 29 Creative and Vimbibe. “We can joke that the wine industry is slow to adopt new technology. I saw how business texting was taking off in other industries. Instead of waiting for someone else to innovate, I decided to do it ourselves. I was impressed when RedChirp opened their platform to the wine industry and saw how our missions aligned to bring best-in-class engagement tools. It is a natural fit for them to carry my vision forward and create one top solution for the wine industry.”

The RedChirp and Vimbibe teams will work together to transition Vimbibe customers over to the RedChirp platform before the end of the year. Wineries using Vimbibe can expect to be contacted within the next few days with additional details.

“We started texting with Vimbibe as soon as we learned about it and it was a huge success from day one,” says Kenny Brown, E-Commerce Manager at Texas SouthWind Vineyard & Winery. “And now all the additional capabilities and features in RedChirp are taking our communications to a new level. We love it!”

About RedChirp

RedChirp specializes in helping highly regulated businesses realize the power of text messaging. RedChirp’s webchat feature lets customers initiate inbound text conversations, and routes them to the right team members without anyone having to actively monitor it. As it becomes more challenging to get emails opened and phone calls answered, RedChirp cuts through the noise with one-on-one conversations, bulk informational and marketing texts, and completely automated text confirmations, reminders, and notifications. RedChirp’s many industry-specific integrations eliminate silos and make automations more powerful. And while other generic

business texting platforms prohibit and restrict highly regulated content, RedChirp embraces and automates industry-specific compliance needs. Learn more at https://redchirp.com/.

About Highway 29 Creative

Highway 29 Creative is a leading DTC wine marketing agency. They launched Vimbibe in 2020 keeping in line with their mission of creating innovative marketing solutions for the wine industry that fuels growth. Today, they offer DTC marketing services including digital advertising, email marketing, social

media, and more. They also provide web design services specializing in custom websites that integrate with Commerce7 and WineDirect. Their team understands how intimidating digital marketing is and that wineries don’t have time to become expert marketers overnight. They have created proven digital strategies that generate measurable results so wineries can grow their DTC wine sales. Learn more at www.hwy29creative.com.

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