Copenhagen-based fashion label ROTATE is jumping into the world of Web3 with the launch of its first-ever NFT and digital garment.
The inaugural release comes just in time for Copenhagen Fashion Week for the Spring/Summer 2023 season scheduled from August 8 to 12. The launch highlights ROTATE’s signature THERESA dress, which is transformed into a virtual garment wearable via augmented reality (AR) on Snapchat. Staying true to the Danish brand’s DNA, the maximalist design is reinterpreted so that viewers and followers can try on the dress themselves right after the SS23 show set to take place on August 11.
In addition to launching as an AR experience, the THERESA dress is dropping as a series of NFTs exclusively via THE DEMATERIALISED. This marks the opening of the digital “ROTAT3” verse created in collaboration with MOJOMOTO.
Take a sneak peek at the THERESA dress above. Priced at €800 EUR (approximately $817 USD), the ROTAT3 Phygital garment is a one-off that comes with an AR experience, along with an animated .mp4 collectible and a limited-edition physical THERESA dress. The ROTAT3 Digital NFT, priced at €80 EUR (approximately $82 USD), offers membership benefits such as early access to future releases from ROTATE.
Keep your eyes peeled for ROTATE’s SS23 collection as well as the launch of the “ROTAT3” verse on August 11.