Soapy Joe’s is the first car wash to launch NFT Collection

Soapy Joe’s family-owned car wash announced the launch of its Passport to Fun NFT Collection where San Diegans can gather digital collectables commemorating each Soapy Joe’s location they visit. Among Soapy Joe’s locations is one at 6675 El Cajon Blvd. In the College Area.

The 16 NFTs in the collection feature reflective themes of the car wash sites’ neighborhoods, each a variation on the brand’s classic air freshener design. Members are encouraged to “visit, collect and win” for the chance at big prizes throughout the summer. As the first car wash to launch an NFT collection, the brand continues its track record of innovation while focusing on member experience and community engagement.

The promotion kicked off July 1 and runs through Sept. 30, 2022. To start collecting, you must be a (new or existing) member of the Soapy Joe’s wash club with an email on file.

“We are so pleased to get San Diego involved in our Passport to Fun program, bringing together the exciting world of NFTs and digital collectables with real life people winning real life prizes,” said Lorens Attisha, CEO of Soapy Joe’s. “That’s what Soapy Joe’s is all about, making everyday activities like cleaning your car fun. Our air fresheners have long been considered a collectible by fans and now San Diegans can collect them both ‘IRL’ and as NFTs from their favorite neighborhoods.”

Here’s how to play.

Wash club members are encouraged to visit multiple Soapy Joe’s locations to unlock four prize tiers – the more you visit, the more you win.

Each of Soapy Joe’s locations has its own unique air freshener design and corresponding NFT. Soapy Joe’s tracks members’ visits using their RFID tag, and drops prizes weekly. Members unlock prizes starting at four sites visited.

The program prizes are as follows. Each tier includes 4 NFTs:

  • Once a player visits four locations, they will receive all four NFTs via email, as well as a code to redeem a Soapy Joe’s hat, key chain, and a 50 cent per gallon gas discount through Sept. 30, 2022

  • Once a player visits eight locations, they will receive four additional NFTs via email, as well as a code to redeem a large 15″ stuffed Soapy plush toy pillow

  • Once a player visits 12 locations, they will receive an additional four NFTs via email, and win a San Diego daycation for two including meals from participating restaurants such as Breakfast Republic, Luna Grill or Texas Roadhouse and tickets to San Diego attractions like SeaWorld, a Padre’s or SD Loyal game or Legoland!

  • And for the grand prize: Once a player hits all 16 locations, they will receive their final four NFTs via email, and a 1-year Magic Joe Annual Membership valued at nearly $400. All participants who reach this tier are entered for a chance to win one $5,000 cash prize.

In addition to the NFTs and “soapy swag”, Soapy Joe’s is offering a 50-cent/gallon fuel discount valid at each of its four associated gas stations at Jackson Dr., Sweetwater Rd, W. Bernardo Dr., and Camino del Rio N. Once unlocked in prize Tier 1, the discount may be used by the original bearer through 9/30/22.

What is an NFT?

NFTs (non-fungible tokens) are digital assets that represent real-world items like art, music and merchandise. NFTs are bought and sold online, sometimes with cryptocurrency, and are generally encoded with the same underlying software as many cryptos.

Soapy Joe’s NFTs are “1 of n” digital collectibles showing proof of attendance that are “closed” and not for trade or resale. Soapy Joe’s NFTs may be bookmarked, saved to a custodial wallet, or added to an existing web3 wallet.

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