The Human Bean coffee shop officially open for business

Dawson County coffee lovers now have another option to satisfy their cravings. The Human Bean’s new Dawson location is officially open for business and is providing a wide range of espresso, coffee, tea and other drinks to the community, all available through the shop’s drive through or walk-up window.

The Human Bean offers a wide range of coffee drinks, teas, smoothies and more.
– photo by Erica Jones

The coffee shop opened last weekend, and the Dawson County Chamber of Commerce held an official ribbon cutting ceremony for the new business on Aug. 9. Aaron Nickelson, who opened the shop with his business partner Justin Fitzhugh and their wives, Meghan and Olivia, said that since the shop has opened they’ve seen and heard quite a bit of excitement from the community.

“It’s been amazing; we have been very impressed and happy with the turnout from the community, the support we’ve got,” Nickelson said. “It’s been busy; it’s just phenomenal. And all the credit goes to our staff; they’ve been amazing getting us through it.”

The Human Bean offers a broad drink menu, including all of the coffee house staples like espresso-based drinks, lattes, cappuccinos and mochas. The menu also includes several house specialties, like the “Snowy Mocha”, a Ghirardelli white chocolate mocha; the “Mexi Mocha”, a cinnamon chocolate mocha; and the “Granita”, a frozen espresso drink.

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On Aug. 9, the Dawson County Chamber of Commerce held an official ribbon cutting ceremony for The Human Bean.
– photo by Erica Jones

“We have a very broad menu; obviously coffee is the specialty and it all starts with the highest quality coffee beans, the origin of everything,” Nickelson said. “Anything that’s made espresso-based can be made cold, hot or blended, and any of those you can customize with different flavors, caramels, vanillas, all of that. Then we have assorted flavors of fruit smoothies, we do different teas and energy drinks — and all of those can be customized with flavors.”

One of the things that sets The Human Bean’s menu apart, Nickelson said, is the large range of sugar-free options that are available. While many coffee shops offer just one or two sugar-free options, The Human Bean offers between 15 and 20 sugar-free options.

While the coffee shop is primarily a drive through, it also offers a walk-up option for those who would prefer to park and order at the walk-up window. The shop will soon be adding delivery services as well, including DoorDash, Grubhub and UberEats, making it even easier for customers to satisfy their coffee cravings.

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In addition to coffee drinks, the Human Bean offers a wide range of other drinks like smoothies and teas.
– photo by Erica Jones

“We try to ultimately be a gourmet coffee company that serves you quickly,” Nickelson said.

The Human Bean was originally founded in Oregon, and since then local franchisees like Nickelson have picked up the franchise across the nation. Nickelson, who is also the co-owner of the Cumming location, said that Dawsonville was a natural next step for him and his partner to put their newest store.

“It’s close to Cumming, it allows us to kind of cross-use resources with the other store, and we just felt like it’s a market that’s growing like crazy so getting in with the growth was important to us,” Nickelson said. “And so far it’s been phenomenal.”

The name “The Human Bean”, a play on both the phrase “human being” and the coffee bean, is representative of a “community-minded mentality and treating everyone like a kind of human bean”, he added. As a part of The Human Bean, he and his business partner and their families operate under the same mentality, putting their customers first and hiring the best staff who will also prioritize their customers.

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The Human Bean is located at 320 South 400 Center Lane in Dawson.
– photo by Erica Jones

“Ultimately what’s been built out of the name is that it’s the kind and good human beans; that’s really the root of everything that we do,” Nickelson said. “I hire with this motto: customer service is at the top of our list but it’s not something that we want to teach, so we want people who work for us who truly care about other people. And when that is the attitude people bring to work it makes it that much better for us to be able to treat our customers the way that we want them treated.”

The Human Bean is located at 320 South 400 Center Lane in Dawsonville and is open from 6 am to 8 pm Monday through Saturday and from 7 am to 7 pm on Sundays. For more information about The Human Bean, go to https://thehumanbean.com/franchises/dawsonville-ga/.

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