The Urus Super SUV Accounts for Most of Lamborghini’s Sales Now

A photo of a red Lamborghini Urus SUV parked outside a building with the company logo on it.

The Lamborghini Urus now makes up 61 percent of the company’s sales.
Photo: Lamborghini

There’s no denying it, many of the only people to have come out the last few years better off are the rich. Case in point: Lamborghini just posted its “best ever” half-year results despite the threat of Covid-19, recession, and climate change looming large overhead. But what’s interesting for the firm is that this boom in sales hasn’t been because of a wildly popular V10-powered supercarit’s thanks to an SUV.

Lamborghini’s fortunes have been looking up in recent years. Like many other luxury car makersit broke sales records amid a pandemic that saw many of us fear for the future. Now, the firm has shattered another sales milestone as it saw turnover for the six months to the end of June 2022 reach €1.33 billion. This marked an increase of 30.6% over the same period last year.

That sky-high revenue came as the firm delivered 5,090 cars during the period. The shocking stat is that the vast majority of these models weren’t supercars like the Aventador or Huracán that the brand is known for. Instead, the firm’s Urus SUV accounted for 61 percent of its sales so far this year.

A Lamborghini Urus production line with five cars rolling along it.

What’s the collective noun for a group of Lamborghini Urus? An unkindness?
Photo: Lamborghini

Launched in 2018, the Urus was a hit for Lamborghini right out of the gate. In 2019, the automaker said that more than half of its sales were down to the Urusrather than increasing the popularity of its other models.

Now, according to that the firm’s latest sales figures, the Urus super SUV accounted for 3,105 units sold by the Italian firm this year. The remaining 1,985 cars were Huracán and Aventador models.

Stephan Winkelmann, chairman and CEO of Automobili Lamborghini, said in a statement: “We have come to the end of an exceptional first half of the year, despite the ongoing uncertainty caused by the geopolitical situation. The outlook is equally positive, with orders taken already covering the whole of 2023 production.”

It wasn’t just sales volume that was on the rise for Lamborghini in the first half of the year, oh no. The company reported that its operating profits were also up almost 70 percent in the first six months of the year.

A photo of a blue Lamborghini supercar being assembled at a factory.

I Huracán’t believe how many cars Lamborghini sold so far this year.
Photo: Lamborghini

Profits for the year so far reached €425 million, which the company said was as a result of “an increase in volumes; the product mix; higher customization; and positive exchange rates.”

What’s more, the good fortunes for the Italian marque look set to continue into the second half of 2022. Lamborghini says it has three new product announcements starting from August. Two will relate to the wildly popular Urus and one will be for the Huracán.


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