Twitter says 9 in 10 Indians use its platform while streaming content

Nine in 10 Indians use Twitter while watching TV or streaming content as they turn to the platform for trailers, highlights and latest news about TV shows, the micro-blogging platform revealed on Thursday.

About 79 percent people in India use Twitter more when they’re watching sports content elsewhere, and what they seek on Twitter is exclusive content, game highlights, interesting stats, and live coverage.

Almost nine in 10 people on Twitter in the country have watched a live-stream video on the platform.

“The possibilities for our favorite moving medium are endless and we are seeing more and more brands tap into the power of click ‘play’ to engage with the most leaned-in audience, connect to what’s happening, and be a part of today’s visually- driven digital world,” said Preetha Athrey, Director, Global Business Marketing, Twitter APAC.

A majority of people (51 per cent) on Twitter in India actively search for videos on the service.

Nearly 70 percent of Indians agree that Twitter is a great place to see videos that align with their interests.

A majority (65 percent) of people agree that there is a wider variety of video content on Twitter.

The top interest-based categories that attract the most viewers are news and current affairs, celebrities, business/finance, educational and sports.

“Today, audiences are on the lookout for more and their hunger for content goes beyond the television screen and converges on Twitter — where they come for a second-screen experience,” said the report.

The Twitter report said that 64 percent of its audience in India enjoys watching video ads to see what brands have to offer.

–IANS

na/ksk/

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practice the journalism to which we are committed.

Support quality journalism and Subscribe to Business Standard.

Digital Editor

.

Leave a Reply

Your email address will not be published.

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker