WBD’s BT Sport to continue technology innovation

Executives at BT Sport and Warner Bros. Discovery (WBD) has been setting out what their new joint venture will look like.

BT has built itself a reputation as an innovator in technologies through its various direct-to-home 8K Premiership Rugby test. Sports senior vice president of content and production Scott Young told a press briefing this would continue.

“The last thing we want to do is stop any of that innovation. Innovation through sports broadcasting and in front of us that have already been spoken about in technology, but it is a good way to get it right by the world. ecosystem.

“So, I think the innovation is not just about technology, but it will definitely continue, but it’s about how we build a sports platform that is absolutely premium for our audience.”

On Thursday it was announced that WBD would take over the operations of BT Sport and run the premium channel alongside its existing Eurosport channels. However, Jamie Hindhaugh, chief operating officer, BT Sport, said that one would change the use of the licensed ESPN branding. The dedicated channel will now be known as BT Sport 4 though Hindhaugh promised a “continued relationship” with the Disney-owned sports network.

The two operations will be unite under a single brand. Shortly after the deal completes subscribers to Discovery +, while those watching the sports channel will receive Discovery +.

Andrew Georgiou, President and Managing Director, Warner Bros. Discovery Sports Europe.

Already a new agreement with Sky is in place that takes distribution of the JV’s combined sports content through until 2030.

Although there is an Olympic tender in the UK market, the Eurosport UK portfolio includes the upcoming Paris 2024 Games. Football would also remain an important part of the proposition.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker