When we read about
This is not the way
These items will end up in the trash relatively quickly anyway. It can be said with full confidence that counterfeits are usually products made of cheap materials of low quality. This is a direct result of the purpose for which they were created – to achieve as many sales as possible, in the shortest possible time and with the lowest expenditure. Even if they reach the recipients, which fortunately happens less and less often, thanks to the multi-channel and automated actions of portals such as
A lot of effort on the part of online platforms can be seen, but system operations based on artificial intelligence do not always work flawlessly right away, as it takes time for the machines to gain knowledge and appropriate skills. There are situations where honest sellers are also blocked, and such cases also need to be quickly corrected. In 2021,
There are no excuses, there are consequences.
Platforms that enable the sale of products and profit from them rightly feel responsible for spreading and stopping counterfeits. The amendment of the law is always a response to the changes taking place, which are happening rapidly in the virtual space. Almost overnight, new intermediary models are being created to meet the ever-newer needs of business and consumers.
It is also worth noting what role patent attorneys and professional representatives play in the whole process of fighting counterfeits. From supporting creators of innovative technologies or entrepreneurs in obtaining protection for intellectual property rights such as inventions, trademarks, or industrial designs, through monitoring the market, supporting entrepreneurs whose auctions or accounts have been wrongfully removed from online platforms, to prosecuting infringers of exclusive rights who market counterfeit goods.
Education feeds awareness. Awareness creates demand.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
Ul. Zelazna 28/30
Tel: 22436 05 07
Fax: 22436 05 02
E-mail: [email protected]
© Mondaq Ltd, 2022 – Tel. +44 (0)20 8544 8300 – http://www.mondaq.com, source